The question
Streaming technology is a crowded market of specialists, cloud providers and end-to-end platforms. How much of it can the client realistically address, which parts are growing, and which routes to market would bring more of it within reach?
Approach
- Three levels of market sizing to 2025: total addressable market, serviceable market based on the client's current offer, and obtainable market built bottom-up from more than 1,450 buyers.
- Growth drivers: which parts of the streaming technology stack are growing fastest, with advertising technology standing out.
- Competition: the main types of competing solution and how the client's offer maps onto the streaming value chain.
- Routes to market: an assessment of technology vendors as partners and channels.
- Buyers: how media companies make technology procurement decisions, and their pain points by buyer type.
What we delivered
An executive summary with key lessons and recommendations: pursue partnerships with vendors whose offers complement the client's, package its core technology as modules, and add managed and professional services on top.
What I did
I conducted research, worked on the analysis and market data, and put together the slides and deliverables.
What it shows
- Market sizing at several levels, grounded in real buyers rather than top-down assumptions.
- Linking market size to competition, partnerships and buyer behaviour.
- Concise executive communication.
The client is described anonymously and market figures from the project are not shown.