Independent industry analyst · Leiden, NL

Sam McLaughlin

Market intelligence and strategy for the companies that deliver and protect pay-TV and streaming video.

10 years in research & MI Sell-side analyst → in-house MI Working in English · Europe & beyond

About

I've spent a decade analysing the video technology market from both sides of the table: as a sell-side research analyst building forecasts and operator databases, and as a market intelligence lead inside a video security vendor, turning that research into product and commercial decisions.

I now work independently with vendors, operators, investors and research firms who need sharp, defensible answers about where the market is going and where they stand in it. I trained as an electronic engineer, so I'm comfortable going deep on the technology as well as the numbers.

Coverage

  • TVPay-TV operators, platforms and subscriber trends
  • CAConditional access and video security
  • OTStreaming, OTT and hybrid TV services
  • SBSet-top boxes and client devices
  • SASatellite TV and broadband
  • IOIoT and LPWAN connectivity

Services

Market sizing & forecasts

Bottom-up models of subscribers, devices and revenues, with the assumptions laid out so you can defend them internally.

Competitive intelligence

Vendor landscapes, win/loss and pricing analysis, and ongoing monitoring of the competitors and accounts that matter to you.

Strategy & due diligence

Commercial due diligence, go-to-market and portfolio questions, answered quickly with evidence from the market.

Research & thought leadership

White papers, reports and briefings for research firms or for your own marketing, written by someone who knows the industry.

Track record

1,300+pay-TV operators across 80+ countries tracked in the set-top box intelligence service I worked on at Omdia
  • IrdetoSenior Market Intelligence Manager
  • Canal+ GroupMarket intelligence
  • Omdia (formerly IHS Markit)Senior Research Analyst
  • Caretta ResearchResearch Analyst
  • ABI ResearchResearch Analyst

MEng (Hons) Electronic Engineering, Ulster University.

Contact

For projects, advisory work or a quick conversation about the market, email me directly.

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