Work
Case studies from in-house market intelligence, consulting and research firms, 2016–2026. Clients and internal decisions are described anonymously, no confidential data is shown, and only public announcements are linked.
Building and running market intelligence in-house
Newsletters, competitor tracking and trade-show intelligence for three business units; a supervisory board briefing; five interns supervised.
Market sizing for new products and markets
C2PA content credentials, EV charging security, watermarking, Android TV and more: sizing and intelligence behind publicly announced moves.
Sizing the media and entertainment opportunity
Total, serviceable and obtainable market to 2025, built bottom-up from 1,450+ buyers, with go-to-market recommendations.
Editing market research
The browser, cloud and remote editing landscape, competitor analysis, product and marketing strategies, and 12 account battlecards.
Online video platform competitive analysis
Competitor types and value propositions, R&D spend, a gap analysis and recommendations for entering the market.
Go-to-market for a newsroom software product
A deployment database of 250+ newsroom deployments, buyer interviews, 15 sales battlecards and pricing analysis.
Online video platforms: vendors, buyers and where to compete
Interviews with 16 vendors and 24 buyers, a 400+ buyer long list and a market-entry recommendation. Presented to the client.
Positioning a new analytics product
Buyer segmentation, a five-level maturity model, personas, a 100+ vendor landscape and two positioning options.
How TV channels reach operators: a satellite strategy
Interviews with 20 operators in 13 markets, a reach model and commercial recommendations. Co-author.
A global set-top box market share service
Supplier mapping, vendor financials, the quarterly update and the subscriber dashboard behind vendor shares for around 40 manufacturers.
Set-top box chips: a market review for a PE firm
Market structure, vendor capabilities, SWOTs of five chip makers and a strategy question. Co-author.
Location technologies and LPWAN research
Lead author on around 20 reports and forecasts, a commissioned white paper, a webinar and press commentary.
Published research
Reports, insights, a white paper, webinars and press commentary from ABI Research and Omdia.